Pawtucket, RI – Mercury, a leader in direct marketing, recently named Vernon Rauch Managing Director of Strategic Marketing Services, a new position that reflects the company’s aggressive growth strategy and commitment to building data driven marketing programs for its clients.

“This is an exciting time in our industry and Mercury has positioned itself well by adding top-notch resources in key areas of the business,” said Steve Cronin, CEO. “Vernon’s experience and entrepreneurial spirit is an excellent fit for us and our clients.”

Rauch comes to Mercury with an extensive background in business intelligence and understands how to drive business decisions through the effective use of data and analytics. He’s worked with some of the most recognizable brands in the world across a variety of sectors, including retail, financial services and education.

“My marching orders are clear,” explained Rauch. “Get fast and impressive results on every one of our clients’ direct marketing programs through the intelligent use of data. This is a key differentiator for Mercury and a cornerstone of our strategy,” he added.

Rauch is based in Mercury’s corporate offices in Pawtucket, Rhode Island. Prior to joining Mercury he held management positions at All Covered, WhyData and Painted Word. His client experience includes engagements with Fortune 500 companies like Staples, Inc., John Hancock and State Street Global Advisors.