Imagine you are on vacation, and you decide to spend some time shopping in one of your favorite retail stores. Much of your time spent in the store you are just browsing and making small talk with the associates about things you have seen and places you should visit while in town. The associates are [...]

I have just finished reading Free Prize Inside by Seth Godin and as I sit here reflecting on his words I find my self inspired. Free Prize Inside is a follow up to Purple Cow, a book that called for businesses to be remarkable and different in what they do. Free Prize Inside takes this [...]

Recently I had the chance to attend an “Innovation night”/ networking event where up and coming web entrepreneurs had the chance to present their companies to other industry professionals.
Companies presenting included a mix of web companies from different industries, but it was one particular company that caught my eye. This company was not a company [...]

Mercuralia has come and gone and we await customer feedback on the Customer Forum from our PURL survey. Our initial objective is to listen, to our customers first, both external and internal. The second objective is to observe and probe into the accelerating evolution of the marketplace. It amazes me how quickly technology [...]

To customers and friends,
Welcome to Mercury’s new web site.
We continue to listen to you and, in the process, it’s become obvious the needs and demands of your customers are changing within a technologically driven, rapidly evolving marketplace.  The importance of data has never been greater as customers now shape company brands.   Our recent investments in [...]