Imagine you are on vacation, and you decide to spend some time shopping in one of your favorite retail stores. Much of your time spent in the store you are just browsing and making small talk with the associates about things you have seen and places you should visit while in town. The associates are [...]

I just saw a chart this week that surprised me initially. Yes, it did! It indicated that 69% of marketers are still having challenges generating quality leads for sales. My initial thought was: “Say what? With all the data that’s available from on-line marketing efforts like SEO, email, social media, and even PURL technology from traditional direct [...]

Mercuralia has come and gone and we await customer feedback on the Customer Forum from our PURL survey. Our initial objective is to listen, to our customers first, both external and internal. The second objective is to observe and probe into the accelerating evolution of the marketplace. It amazes me how quickly technology [...]