Recently Mercury’s strategy and analytics team had the opportunity to work with the Manchester Monarchs on an integrated direct mail campaign that was designed to drive attendance to the opening night game and the 2009 season. The Mercury team used traditional direct mail methods and new on line technologies to drive a 5.75% response to [...]

http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207,00.html
Although Twitter was originally intended for communication among individuals, a number of companies have begun to actively participate on the platform. Some are “tweeting” and some are just listening but many are trying to find their niche. Some companies are using Twitter as a marketing channel. They will post about company accomplishments. Others are using [...]