Archive for August, 2009

Free Prizes, Purple Cows and Coca-Cola.

Posted by setchells on August 24th, 2009 under Uncategorized Tags: , , , , , , ,  •  No Comments

I have just finished reading Free Prize Inside by Seth Godin and as I sit here reflecting on his words I find my self inspired. Free Prize Inside is a follow up to Purple Cow, a book that called for businesses to be remarkable and different in what they do. Free Prize Inside takes this [...]

Hey Marketing, Why Aren’t You Generating Quality B2B Leads?

Posted by Abarcelos on August 14th, 2009 under Uncategorized Tags: , , ,  •  No Comments

I just saw a chart this week that surprised me initially. Yes, it did! It indicated that 69% of marketers are still having challenges generating quality leads for sales. My initial thought was: “Say what? With all the data that’s available from on-line marketing efforts like SEO, email, social media, and even PURL technology from traditional direct [...]

An uninnovative thought on an innovative night

Posted by setchells on August 7th, 2009 under Uncategorized Tags: , , , ,  •  No Comments

Recently I had the chance to attend an “Innovation night”/ networking event where up and coming web entrepreneurs had the chance to present their companies to other industry professionals.
Companies presenting included a mix of web companies from different industries, but it was one particular company that caught my eye. This company was not a company [...]