To customers and friends,

Welcome to Mercury’s new web site.

We continue to listen to you and, in the process, it’s become obvious the needs and demands of your customers are changing within a technologically driven, rapidly evolving marketplace.  The importance of data has never been greater as customers now shape company brands.   Our recent investments in web-to-print technology and full color variable printing have addressed your preference for personalization and greater operational efficiency.  We’re now focusing on providing greater data and analytic resources to support your marketing teams.

We’ve launched an analytic-centric division to complement our traditional service offerings.  Anna Barcelos, a veteran data-base marketer with an accomplished track record in marketing analytics, heads this new division.  Anna is joined by Steve Etchells, a veteran marketer from the O’Connell Agency, with experience in multi media data marketing.  We will be announcing an additional hire within the next two weeks to complement Anna and Steve’s impressive skill sets.

On June 24th, Mercury is hosting the first in a series of Customer Forums to explore the future of direct marketing.   As new technologies like Facebook, Twitter, and text messaging host dynamic conversations about our companies, is obvious the customer-company relationship has fundamentally shifted.  New data about our customers and their preferences is percolating on the web for everyone to see.  Mercury’s Customer Forum on the 24th is an opportunity to connect with, engage, and carry on conversations with leading social media experts, like Lois Kelly, author, consultant, and partner of Beeline Labs, as well as, Alan Tear, the head of the Aptus Collaborative.   Joining the discussion will be several Marketing and Data Executives from Mercury’s leading customers across a wide spectrum of industries.

Your feedback has never been more important.  Please keep me and our expanding team abreast of your developments as we continue to shape our team to meet your needs.

Best wishes.  And thank you for the confidence you continue to place in Mercury.

Steve Cronin
President
Mercury

“Your One-to-One Marketing and Fulfillment Company”