Industry Terminology

Analytics:

Attitudinal Targeting:

Behavioral Targeting:

Bleed:

Data Mining:

Email Marketing:

Four-Color-Process:

Indicia:

Intelligent Mail Barcode:

Integrated Marketing:

 

National Change of Address:

PMS:

PURL:

Search Engine Optimization:

Segmentation:

Short Message Service (SMS):

Social Media:

Return on Investment (ROI):

Variable-Data Printing (VDP):

Web-to-Print: