QR Codes & Microsoft TAGs

Mercury continues to incorporate the latest technology to enhance our customers' marketing campaigns.  Our most recent addition is the development of  mobile marketing strategies using QR Codes and Microsoft Tags.  Although fairly new in the US, in Japan QR codes have become part of the everyday culture. We see the possibility of that same kind of popularity here in the states.  Here are a few frequently asked questions about QR codes, but the best way to find out more is to contact us at 401-724-7600.

What are QR codes?  

They are bar codes providing specific data/information. 

How do they work?   

Once the Tag or QR code is created, a bar code reader application (app), stored on your mobile device or a scanner connected to a computer, enables you to scan and access the data.  Scanning the QR or TAG will then link you to the stored information, be it data or linking to URLs and video sites. 

What’s the difference between QR codes and TAGs?

QR codes and TAGs have similar capabilities.  Mercury prefers the Microsoft TAG which is a newer, more advanced technology. 

Who is using QR codes and TAGs?  

As with any emerging technology, usage estimates vary and are rough at best.

Here’s some of the data on usage:
Most popular in Asian countries but gaining traction in the West
Most are found in magazines ads (71%); maps (14%)
Most codes and TAGs connect to web sites (90%)
Brands presently using TAGs and codes are McDonalds (nutrition); Ralph Lauren (guides and video); Dick’s Sporting Goods (discount coupons) and Hollywood Movie Studios (movie trailers).

What are the benefits of QR codes and TAGs?

As previously mentioned, they provide additional information, often times in a different medium.  For instance, in a post card mailing from a university to incoming Freshmen, a QR code or TAG can provide a link to a welcome video from the University President.   More importantly in this age of data collection and analytics, the school can determine interest in the video by capturing viewership totals.  And more valuably, by embedding a purl (personal URL) in the QR code or TAG, the school can determine which Freshmen are connecting to the linked site and soliciting feedback from them. A true engagement between the school and its’ new students.

Predictions

Increased usage in educational materials, especially text books, and retail.   Data collection from the TAGs and QR codes will drive usage.