Marketing Services

Mercury’s Marketing Services Division provides value-add marketing communications services focusing on data, analysis, testing, and measurement.   Many years of integrated marketing communications and strategy expertise along with proven success in various industries enable us to offer our clients knowledge, best practices and proven strategies for more successful marketing programs.

Mercury’s direct marketing expertise and extensive use of client data create a natural extension into marketing strategy and analytics.  Ranging from data and campaign analysis to comprehensive marketing campaign strategies, Mercury’s team works closely with clients to optimize their customer data to create closer connections and drive more revenue.

With our experience, we have successfully executed marketing strategies across a variety of industries including Telecommunication, Automotive, Retail, Financial Services, Political Campaigns, Not for Profit, and Higher Education.

We are constantly testing campaigns to see what works best and share best practices with clients for the best return and to fulfill their marketing goals.

Data Services

At Mercury, we believe your most important asset is your database.  We utilize your current customer data and develop strategies to enhance that data, as necessary, for more accurate and effective marketing campaigns.
• Hygiene 
• NCOA
• Appends (Demographic, Psychographic, Behavior)
• Data Mining
• Segmentation and Profiling

Analytics

Targeted, analytical marketing is the process of marketing to existing customers based on a scientific understanding of how their past behavior predicts their future purchases. Services within this process include:
• Behavioral tracking/targeting
• Predictive analytics
• Transactional data analysis
• Testing
• Results measurement

Strategic Marketing Communications Planning

We work with clients to develop micro-targeted, strategic marketing communications programs utilizing collected data from analyses, to achieve marketing goals while focusing on higher return on marketing investment. It is important to focus on trying to integrate all marketing efforts for one consistent message and always be testing various types of campaigns and methods for the most success.

Social Media

We work with clients to develop integrated social media strategies focused on achieving real company goals.  These strategies can vary from initial program set up to detail reporting including:
• Social media policy
• Monitoring
• Engagement
• Measurement